Commercial Motor is a retail chain specializing in motorcycles, scooters and ATVs. The stores offer sales of vehicles, accessories, service, tire repair shop, tire storage, etc. Many different customers coexist in the same brand; from the adventurous Harley Davidson owner of the function focused farmer to the ordinary motorist who need to switch tires.
Och Studio designed the visual identity and a website for the company. The logo consists of the initials C and M, and the words Commercial Motor to clearly communicate what the company is selling. The symbol is expressive with asymmetric color segments borrowed from the motorcycle culture, yet simple enough to not compete visually with all the different brands that will be sold at Commercial Motor.