JolieBox is a french com­pany offer­ing a sub­scrip­tion ser­vice to dis­cov­er and shop for beau­ty, groom­ing and life­style products.

In 2011 JolieBox asked dif­fer­ent design­ers and illus­trat­ors to redesign their box. Och Studio explored how the pack­age can become an object you would want to keep. The mater­i­al and col­ours is Och Studio’s inter­pret­a­tion of French lux­ury; embossed paper, metal­lic foil and bold col­our com­bin­a­tions. The text on the side “Dans cette boîte:” encour­ages the reciev­er to reuse the box.