Staffan Holm is a Swedish furniture designer. His design is not primarily about practical functions – but about emotions. Since we already have so many things around us, Holm thinks that each new object produced needs to touch you emotionally.
Och Studio designed the packaging for Holm’s limited edition Milk Stool. In an attempt to apply Holm’s thoughts on design, Och Studio used a mixture of printing techniques (burn marks, letterpress, offset, hand drawing) and contrasty materials such as thin paper qualities and sturdy cardboard. The end result is poetic in the sense that every piece of the packaging tells a story about the product as well as the packaging materials.