Swedish design­er Jennie-Ellen design high fash­ion foot­wear and accessor­ies in an afford­able price range for fash­ion-for­ward women who desire dif­fer­ent shoes for every out­fit. The col­lec­tions are fun and diverse with seem­ingly oppos­ite con­cepts, ran­ging from clas­sic­al min­im­al­ist­ic to uncon­ven­tion­al bold details and mater­i­als.

Och Studio designed a logo for Jennie-Ellen that is clean and sim­ple yet with a slight quirk­i­ness in the details, match­ing the broad expres­sions of the shoe design. The logo has three levels – the brand name, the mono­gram and the com­bin­ing hyphen – which can all be used sep­ar­ately, depend­ing on the applic­a­tion.