Each year the HDK master students exhibit at the Stockholm Furniture Fair. The theme for 2007 was Grow up, and all the products focused on different parts of the process of growing up.
The catalogue design plays with scale, both in its physical size and in the size of the typography. Each product illustration is coloured-in by someone who’s got the age that the product is aimed for.
The catalogue was designed in collaboration with Pia Ettala.
Other projects for Gothenburg University:
Folder and Business Card for Valand Academy Yearbook Design for School of Photography at University of Gothenburg Yearbook Design for School of Photography at University of Gothenburg Anniversary Logotype for School of Photography at University of Gothenburg Från fråga till färdig produkt, Catalogue for Gothenburg University Yearbook Design for School of Photography at University of Gothenburg Enlivider, Booklet HDK Christmas Market">Poster for HDK Christmas Market