A New Leadership is a web­site infom­ing about how busi­ness lead­ers and recruit­ment agen­cies can gain from becom­ing aware of how a good gender and diversity bal­ance can make your com­pany more attract­ive both for it´s employ­ees and cus­tom­ers.

Och Studio designed a logo­type for A New Leadership which is a fluore­cent post-it note that has been placed on top of the old, gray lead­er­ship.