For the School of Photography’s thirty year anniversary, Och Studio were hired to design a logo that would high­light the school’s import­ance to the devel­op­ment of art pho­to­graphy in Sweden. The mot­to of the anniversary was “30 Years for Photography”.

The stu­dents at the school are work­ing with a wide vari­ety of approaches to pho­to­graphy, so the logo needed to be inclus­ive in its design. The logo mim­ics the crop marks in the view­find­er of a cam­era, as a sym­bol of the capa­city of pho­to­graphy to repro­duce a cropped part of real­ity regard­less of the final medi­um.

The anniversary logo was used in com­bin­a­tion with the uni­ver­sity logo on the web, in emails and on prin­ted mat­ters.


Other projects for Gothenburg University:

Folder and Business Card for Valand Academy
Yearbook Design for School of Photography at University of Gothenburg
Yearbook Design for School of Photography at University of Gothenburg
Från fråga till färdig produkt, Catalogue for Gothenburg University
Yearbook Design for School of Photography at University of Gothenburg
Enlivider, Booklet
Grow Up!, Catalogue
HDK Christmas Market">Poster for HDK Christmas Market